Your brand is a living thing.
It’s your baby, your pet and your favorite house plant all rolled into one. As your brand’s guardian, you want to set it up for success. It starts with thoughtful creation and finding a vision/point of view that will sustain your brand as it grows and matures. Once your brand is up and running on its chubby little toddler/dog/plant legs, it’s time to think about the future. Your brand needs sustenance to help it grow big and strong. You feed it through your growing audience (brands are inherently show-offs) and you get that audience through digital communications like social media and email. And one other thing, your brand will always be changing and growing. So make room for your little buddy to keep exploring.